Kansei engineering

Kansei engineering
= affective engineering
An approach to product design and development in which a company seeks out users' emotional and aesthetic reactions to the product and attempts to incorporate these into subsequent models. Kansei is a Japanese word meaning 'psychological feeling'. See iterative design

Big dictionary of business and management. 2014.

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  • japan — japanner, n. /jeuh pan /, n., adj., v., japanned, japanning. n. 1. any of various hard, durable, black varnishes, originally from Japan, for coating wood, metal, or other surfaces. 2. work varnished and figured in the Japanese manner. 3. Japans,… …   Universalium

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